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The term "daigou" (代购) translates to "buying on behalf of" and refers to the practice of purchasing goods in one country and reselling them in another. In China, daigou has become a significant trend, especially among consumers looking for international brands and products that are either unavailable or more expensive locally.
Over the past decade, daigou has grown in popularity due to several factors:
While daigou offers many benefits, it also faces challenges, including regulatory scrutiny. The Chinese government has implemented stricter customs regulations and tax policies to control the flow of goods and ensure fair competition. Despite these challenges, daigou continues to thrive, adapting to new regulations and finding innovative ways to meet consumer demand.