Eastmallbuy, a leading platform for beauty product procurement, has recently analyzed the trends in popular beauty categories and brands targeting the US and European markets. With an increasing demand for high-quality yet affordable beauty products, Eastmallbuy has identified key trends that are shaping the industry.
Popular Beauty Categories
Several categories have emerged as leaders in the US and European beauty markets:
- Skincare:
- Makeup:
- Haircare:
- Fragrances:
- Makeup:
Top Brand Trends
Several brands have stood out in the US and European markets:
- The Ordinary:
- Fenty Beauty:
- Olaplex:
- Le Labo:
- Fenty Beauty:
Emerging Trends
Eastmallbuy has also identified emerging trends in the market:
- Sustainable Beauty:
- Clean Beauty:
- Personalization:
- K-Beauty Influence:
- Clean Beauty:
Conclusion
As the beauty industry evolves, Eastmallbuy remains at the forefront of identifying and catering to the latest trends. By staying ahead of consumer preferences and market demands, Eastmallbuy ensures that its offerings align with the needs of the US and European markets.